Dijken to Watch Out For

Dutch Word of the Day
Deze mouwen zijn lelijk.

These sleeves are ugly.

It’s a shame because other than that, it’s a hot shirt. It from Uniqlo, Japan’s better dressed/priced answer to the Gap. They’ve actually made a bid to purchase Barneys which blows my mind. You can read about it here.

Anyway, Uniqlo has a series of graphic tees from artists and graphic designers it looks all well and good. Most of the designers are from Japan, but there is a shirt from Toko, a Dutch group from Rotterdam. “Duik in de Dijk” means “Dive into the Dike”, and is a reference to the Oostzeedijk (east sea dike?) section of Rotterdam.

I like the font, I like the Dutchness, but dang it: I hate the sleeves.


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