More like "Heineken BOO-ery!"


Dutch Word of the Day
druk: busy, crowded
De Heineken Brouwerij was veel druk.
The Heineken Brewery was very busy.

Sorry it took me so long to back to this. I don’t know why, cause I’ve been meaning to hate on this place all week.

So my brother Martin (aka Martlock, cause he’s a lawyer now) came to visit me this past weekend. It was Pentecost and everything was closed so it made it difficult to get around, but we managed. We went to to Pancake Bakery first, which was amazing as usual despite some sloooooow service. Then we decided to go to Heineken Brewery.

I thought the Anne Frank line was serious. Nope, the Brewery was even more special. But with the 11 euro entry you get three beers and a free gift (which you, thankfully, won’t get at the Anne Frank Huis). So we waited and eventually got in. It’s a very Disney looking place, all things considered. There were brightly colored displays and exhibits, and something that looked like a scene from the Haunted Castle, except involving the scientist who helped develop some kind of yeast. Basically, it’s for beer nerds.

Things were going great until we got sucked into this inexplicably long line. It was supposed to be a quick five room walk through showing the different elements that go into beer, but it was packed. We stood on it for what felt like a half hour. Turns out that there were two lines: One for the rest of the exhibit, and the other for a “ride.” Since we stayed on the line for long enough, someone (Martin) suggested that we might as well go on the ride.

OK. So this ride was supposed to mimic what it feels like to be a bottle of beer in the factory. We had to stand in a small movie theater looking room, hold some bars for safety and watch a screen, while the thing we were standing on rocked, simulating the movement of a bottle on the conveyor belts.

I was angry within seconds of getting on this “ride.” This was embarrassingly bad. This terrible music was playing in the background and none of the shots were even trying to be continuous. My brother and I just laughed the entire time. It ends with you, the “bottle”, getting put into a box and shipped somewhere. That box is then opened in a bar, and the tune “Celebrate Good Times” by Kool and the Gang plays. That’s when we really lost it.

At least we got beers at the end. But honestly, if they wanted to make us feel like bottles of beer, they should have filled us with alcohol first.

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3 Responses to “More like "Heineken BOO-ery!"”


  1. 1 Rodrigo May 31, 2007 at 07:49

    Oi, achei teu blog pelo google tá bem interessante gostei desse post. Quando der dá uma passada pelo meu blog, é sobre camisetas personalizadas, mostra passo a passo como criar uma camiseta personalizada bem maneira. Até mais.

  2. 2 higherlearning3773@yahoo.com May 31, 2007 at 10:08

    Hi there, stumbled over your blog and found your story about the Heineken Expirience hilariuos. I remember when we had to wait in line for the “ride” and it smelled REALLY bad. yuk. You are right about the beer part, the shoulda fill up everyone first. But perhaps people will puke all over the place in the “ride”. That might be the reason they dont do it! ;-)
    Enjoy Amsterdam!
    Simone

  3. 3 mb June 1, 2007 at 05:30

    Immortality! It’s mine!


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