Baby’s First Dutch Pun!

Dutch Word of the Day
bijzonder: unique, strange, particular
Nederlands woorden zijn bijzonder amusant.
Dutch words are particularly amusing.

There’s a huge store on Dam Square called the Bijenkorf (the Beehive). It’s basically the Dutch Bloomingdales. High quality, expensive stuff that’s more fun to look at than pay for. In one of their catalogues, it says “Elke Dag BIJzonder”, which loosely means, “Everyday is unique”, they capitalized the BIJ which the name of the store and the word both have.

This is the first sales pun I’ve noticed. It’s not the most clever, but it’s fun to pick up on things.

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